8 things to consider at Spring Fair…
Aspin have been attending Spring Fair for over 30 years. In that time, we’ve got to know lots of exhibitors and learnt the do’s and don’t’s of exhibiting at tradeshows. If you are interested, read on..
- Encourage your staff to engage and make eye contact. A stand of individuals staring at their phones is a turn off for buyers. Remind your staff to be alert and to say “hello” to everyone that steps onto their stand – you don’t know what budget a visitor may be sat on and about to spend with your company!
- Remove the scraps of paper and clipboards on the stand. Paper? How quaint! There are many reasons distributors give their reps iPads at trade shows – they keep the stand tidy, they position you as a forward thinking company and they enable you to process orders on the spot. This takes us to number 3.
- Don’t keep hold of paper orders. We never heard of orders being processed and flying out the warehouse if they are on a piece of paper and collecting dust at the back of a trade show stand. Sounds like a recipe for a poor order turnaround, lack of organisation and some long hours after the show processing them all at head office.
- Only put barcode stickers on products if you intend to scan them. This sounds is very time consuming, unless of course you’re combining iPad ordering and Bluetooth scanning to take orders. Now you’re talking.
- Ask staff to tidy up the stand regularly. Never mind the scraps of paper with important information on, littering the stand – empty coffee cups, laptop bags and coats are all eyesores for customers who want to view your latest collection of products at the show.
- Don’t let tradeshows be the only opportunity to take orders from customers. This can be very restricting. Whether you operate a team of road based reps or not – your products should be available to buy online 24/7. Trade shows are as valuable for building relationships and catching up as they are for ordering so why not let a B2B trade website lighten the load and facilitate year-round ordering.
- You cannot rely on internet connectivity to process orders. Kudos for moving from paper to laptops but invariably the internet connection at the NEC will let you down. Ordering via a purpose built ordering app means orders can be placed whilst offline, with no back up pen and paper required.
- Save space, and save money and leave out the printed catalogues. The moment you print that catalogue, it becomes dated. With a digital catalogue on the iPad, you can have all your products to hand and update it regularly for no extra cost. Plus – your table free to sit at with your customer and not a graveyard for catalogues.
Give us a call on 01794 500 200 to discuss how we can assist – we’re here to help!
To visit us at Spring Fair, go to: aspin.co.uk/spring-fair-2016