Caroline Gardner gifted with PixSell iPad ordering
When London based gift designer Caroline Gardner called for an order taking solution to assist in their distribution of design-led gifts into retail shops worldwide, Aspin delivered. 2012 saw the Caroline Gardner field sales team move their processes over to Aspin’s solution. With the team of sales agents now using PixSell iPad app for presenting products and ordering, several dedicated in-house National Account Managers at head office and a strong export market, it is no wonder Caroline Gardner are constantly expanding their range of iconic print products to satisfy an ever increasing demand.
“PixSell has revolutionised the trade show experience for both customer and sales person”
For Caroline Gardner, PixSell has revolutionised the trade show experience for both customer and sales person. Prior to iPad ordering, the sales agents and customer service team at Caroline Gardner were using pen and paper to take orders, coercing them to focus much of their time on searching through paper catalogues and transferring information onto paper order forms rather than interacting with the customer. In addition to this, items were not barcoded on the front and were regularly removed from the stand to reveal the product code. This was detrimental to the look of the stand, and required continuous housekeeping from staff members throughout trade shows.
“The sales person could finally focus solely on the customer and the products in front of them”
Once the ordering process at Caroline Gardner relied on Aspin’s PixSell iPad app, the sales agents were able to assist the customer with all the right account and product information – and have the ability to take an order within one application. With the iPad in one hand and a barcode scanner in the other working in conjunction, the sales person could finally focus solely on the customer and the products in front of them. This has made for a more fluid interaction and more enjoyable customer experience for the retailer. In addition, items now remain on display and are scanned from their position on the stand.
“Encourage the sales agents to engage the customer with the new product ranges”
For Caroline Gardner, one of the many benefits of PixSell is that it can grow and adapt as the business does. 2014 has seen the introduction of many new lines, particularly in the giftware category as Caroline Gardner expand their product range. This has called for multiple images against many products, the introduction of product videos and new collections to be added to PixSell. These extra features have been added by redesigning and configuring the presentation screen to accommodate new products and encourage the sales agents to engage the customer with the new product ranges.
“There are now five additional man days available in the office to utilise elsewhere”
Customers of Caroline Gardner have also been pleased to see a move away from pen and paper as the arrival of PixSell has vastly improved order turnaround times. For a customer that places an order on a stand at a trade show, they can expect to see a PDF order confirmation email in their inbox almost immediately and in most cases, receive their goods the following day. This is fantastic news for both customer and for head office who had previously had to allocate two staff members to spend half a day each keying orders into their system. There are now five additional man days available in the office to utilise elsewhere – an impressive and highly satisfying return on investment.
For more information on how PixSell can transform your field sales team, please contact Aspin on 01794 500 200 or email@example.com