Case Studies

E-commerce for
Retail and Trade

InterSell
  •  
    From the outset, Petty Wood wanted to select one software vendor to implement their new corporate website, eCommerce system and handheld system.
     
    Although Petty Wood’s twenty territory managers had been using PDAs for their sales calls for a number of years, both the software and the Husky hardware had become out-dated.
     
    At the same time, the company’s existing corporate website looked out of date, was hard to manage and had no eCommerce functionality.
     
  •  
    Aspin launched its InterSell trade eCommerce platform for Crabtree and Evelyn in 2009.
     
    The system enables trade customers to log into a different homepage, showing different promotions and news items according to their account settings. Customers can browse and download news items and marketing literature, view their account and place orders from an extensive product catalogue.
     
    We spoke to Adrian Keene, Crabtree and Evelyn’s Strategic Technology Manager, about the implementation of the InterSell trade ordering system, the challenges that had been faced and also what they hope to achieve with the website in the future.
  •  
    The Accessory Boutique is a highly successful .com business (based in Suffolk, UK) they ship bridal shoes and a range of high quality fashion accessories all over the world.
  •  
    Riverford Organic Vegetables Ltd use Aspin Interactive’s hosted CRM and order processing systems to unify their growing franchise network and increase customer sales. They wanted a system that would unify the entire business process for franchisees and telesales staff, and integrate with Riverford’s public website.
  •  

    Veloce Publishing Ltd specialises in a variety of automotive books, ranging from practical do-it-yourself manuals to collectors editions. Co-founder, Rod Grainger, wanted to create an eCommerce website for customers to place orders and access detailed book information.