Petty Wood provides comprehensive sales coverage for a wide range of premium brands, from Walkers Shortbread to Weightwatchers and Lavazza Coffee, along with its own Burnt Sugar and Epicure branded products. The business has in-depth coverage within the wholesale, cash and carry, convenience and impulse sectors, and deals with around 2000 independent outlets across the UK and Republic of Ireland, in addition to having a large customer base within the food service industry.
We asked Sean Linehan - Petty Wood Financial Director a few questions regarding the integration of InterSell and MiniSell into their business.
What have been the biggest recent advances in technology that have changed the way you work with your customers?
What made Petty Wood decide to invest in MiniSell Mobile Field Sales and InterSell eCommerce?
You chose Aspin as your single vendor, why was this?
You now have a complete web presence, how important is the internet to Petty Wood?
The InterSell eCommerce website caters for both account and non-account customers, but this wasn’t a strategy to replace your sales force was it?
What were some of the key factors that made MiniSell the right choice for your sales force?
Now that InterSell and MiniSell are both operational, what plans do you have for the future?
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