Working alongside three of Las Ltd.’s divisions – Lascelles Merchandise, Lascelles Laboratories and Lascelles Wines and Spirits are their own team of sales representatives.
Although Las Ltd.’s sales teams had been using a handheld sales order capture solution for a number of years, the company was keen to adopt a solution that was compatible with the latest generation of Windows Mobile 5 phones.
However, in replacing its existing sales order taking software Las Ltd. faced the challenge of finding a solution which could surpass the level of functionality provided by that software.
MiniSell provided the answer. It was versatile enough to meet the needs of the reps working across the three separate divisions, and at the same time had a technological edge enabling Las Ltd.’s sales reps to send orders and receive updates via their Qtek 9100 mobile phone devices over a secure, dedicated wireless circuit network.
Taking full advantage of MiniSell, Las Ltd. also decided to equip their reps with pocket-sized Brother M-Print thermal printers enabling the sales reps to leave customers with order print-outs.
Nearly a year after implementing MiniSell, Las Ltd. talked to Aspin about how they thought the project had progressed and what benefits have been provided for the company and its customers.
Aspin Q1: What were the deciding factors that made Las Ltd. proceed with MiniSell?
Las Ltd. required a Sales Force Automation solution and Minisell offered the desired scope and flexibility.
Aspin Q2: Was there any difficulty in getting the sales team behind the project?
Like anything new, change can be deemed a challenge. However, a programme to sensitise the sales team overcame the difficulties and persuaded them to embrace the challenge.
Aspin Q3: Has MiniSell benefited the customer services team?
The Customer Service Team has benefited greatly from the fact that the sales team inputs orders directly, which would otherwise be sent for processing to the Customer Service Team. This frees the Customer Service Team to conduct other aspects of customer service. Inevitably, there is an on-going dialogue between Las Ltd. and Aspin regarding requests for enhancements to MiniSell.
Aspin Q4: How difficult was MiniSell to implement with your existing systems?
MiniSell interfaced without difficulty with our existing Enterprise Resource Planning (ERP) system.
Aspin Q5: How did Las Ltd. justify the cost of investment and ownership?
The benefits arising from greater efficiency and accuracy in the taking and processing of orders more than justify the up-front investment of Las Ltd.
Aspin Q6: Do your customers get any benefit from the reps using MiniSell?
Customer orders are being processed and confirmed much more quickly, as orders are entered directly by the sales team.
Aspin Q7: What would be your advice for companies looking to invest in MiniSell?
The experience of Las Ltd. has been positive and, therefore, we would recommend the product to other companies with similar business imperatives to ours.
Any other positive comments/thoughts?
MiniSell customer service and technical support, with their attention to detail for
troubleshooting and resolution, are outstanding and commendable.
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