Aspin foreword: This article is something we could all learn from, we certainly shall be using it to be more disciplined in our social media strategy. Businesses make the mistake of assuming that social media is predominantly a B2C channel and this is simply not the case. Go forth and interact with your customers and business prospects online! Enjoy.
High search engine rankings are the perfect way to get more visitors, more customers and more sales. Search Engine Optimisation (SEO) is the name given to the process of optimising your web pages for search engines. It may shock you to think that only 75% of searchers don’t even look further than page 1 of Google – therefore if your website is on page 2+, you could be missing out on a massive amount of sales.