The gap between B2B and B2C eCommerce is closing fast.

March 17, 2020 Aspin eCommerce Marketing, InterSell, News Tags: , , , , , , , ,

The gap between B2B and B2C eCommerce is closing fast. The mechanics behind the two processes are very different. However, we mustn’t let that get in the way of providing what buyers want – a seamless, intuitive and speedy customer experience.

Your B2B customers don’t care about the tech innovations needed to make your B2B sales platform work well. They just care about how it makes them feel.

84% of B2B buyers say more than a quarter of their online purchases are repeat orders. 72% expect to spend more online this year than they did in 2019. And over 40% are buying from B2B websites at least weekly.

There has never been a more pivotal time to make sure your B2B eCommerce offerings are living up to customer expectation.

B2B customers are evolving. They want more from their online buying experiences than is, by and large, currently available. As a result, wholesalers, manufacturers and distributors are having to up their game to meet these new demands.


When selling B2B online, a swift and easy checkout process is the key to success. A fast and easy checkout process is essential to have a chance of meeting (and hopefully exceeding) B2B customer expectations for 2020, and beyond.

To help you achieve this goal, our B2B eCommerce platform, InterSell, offers two vital functions:

‘Fast Lines’ enables end-users to enter a list of SKU codes and ‘add all to basket’. Larger retailers will appreciate being able to simply upload long lists of SKU codes instead of manually entering the product information. This is ideal when repeat orders are used to reorder the same core products over and over again.

Our ‘Regulars’ module is predominantly displayed on the InterSell portal home page. Purchasers can conveniently see their most frequently ordered products grouped together in one location. This enables them to find and order their ‘must-have’ products quickly, leaving more time to browse the full catalogue and hopefully buy more.

Are you meeting your B2B customers’ expectations with a seamless, intuitive and speedy online checkout process?

Or are you in danger of offering an over laborious, complex buying experience?

Drop us a line and let us explain how InterSell can help you keep up with the changing face of B2B eCommerce.



Notes: This blog was written with the help of these reports – CIM Management 2020

Digital Commerce 360 2019 Buyer’s Expectations Survey