If you’ve been struggling to increase traffic to your site and increase average order values, it’s possible that your bounce rate is too high.

Portmeirion Group, who manufactures and distributes the Portmeirion, Spode, Royal Worcester, Pimpernel and Wax Lyrical brands, has confirmed that the company expects to report record revenue for the year ended December 31, 2018, of at least £89.2m.

When speaking to customers, they tell us about the frustrations they have when trying to maximise sales online. Here are some points to think about when looking to reduce B2B customer bounce rates.

“In little over four months, we’ve had more than a third of our customers regularly place orders on our MyLeo trade website.”

Aspin are pleased to confirm that we will be holding our first B2B eCommerce workshop on 06 March 2018. Following the success of our PixSell workshops held earlier in the year, the next event will give attendees the opportunity to learn more about managing a successful eCommerce trade website, and the InterSell platform.

Aspin are pleased to confirm that we will be holding two PixSell customer workshops on 04 April 2017 and 16 May 2017. Each workshop will provide our PixSell customers’ with the perfect opportunity to ensure that they are getting the best value out of their B2B catalogue and sales app.

Bromsgrove based paint brush distributor LG Harris are back at Spring Fair 2017 after a hiatus and they are fully equipped to sell with PixSell for their reps, having launched the system at the show on Sunday.

There is no doubt for Half Moon Bay that eCommerce is a solid part of their B2B sales strategy and consequently at the core of their business development. Having used eCommerce for some years, in 2014 – Half Moon Bay identified additional requirements within their eCommerce strategy. “We felt the back end content management was a restriction rather than a catalyst, and the site required a visual overhaul.”

By Lizzi Benger, Aspin

Across any distribution sector, this is frequently discussed. How many sales channels does one business need to get their products out of their warehouse and onto the shelves of the retailer? Having a detached understanding of the obstacles that distribution businesses face has been the basis of our success from day one and we want to share our findings with you to benefit your business strategy.