The gap between B2B and B2C eCommerce is closing fast. The mechanics behind the two processes are very different. However, we mustn’t let that get in the way of providing what buyers want – a seamless, intuitive and speedy customer experience.

Latest research shows that in 2020 two thirds of commercial buyers are choosing to buy online. This trend, combined with increased available tech in the field of B2B online sales, is said to be the primary growth drivers.

Last week, a number of the Aspin Software Development team attended the AWS Techshift Modernise event, at Amazon’s UK head office, in London.

The start of the year is a busy period for our customers, with numerous trade shows in the UK and across the world.

The results are in and we have a well-deserved winner for July.

This Tuesday saw us back in Oxford, (despite the tropical weather), for our third ‘Embracing Change’ workshop, welcoming companies from a wide range of industries.

We’ve welcomed a new member of staff at Aspin this month – Alan, our new Graduate InterSell Developer. You can find out a bit more about him here…

Wednesday morning and we find ourselves in Derby hosting Aspin’s 2nd ‘Embracing Change’ workshop.

When speaking to customers, they tell us about the frustrations they have when trying to maximise sales online. Here are some points to think about when looking to reduce B2B customer bounce rates.