What is a PIM?

A Product Information Management (PIM) solution provides a single place to collect, manage, and enrich your product information, create a product catalogue, and distribute it to your sales and eCommerce channels. A PIM solution makes it faster and easier to create and deliver compelling product experiences.

Why have a PIM?

  • Streamline the understanding and adoption process for suppliers/manufacturers and data providers
  • Establish one source of truth for product information
  • Improve the quality and consistency of product data across all channels
  • Deliver a compelling product experience to drive great customer experiences

Who needs a PIM?

  • Marketers who seek to deliver a consistent Omni-channel product experience
  • Retailers and brands who want to strengthen relationships with suppliers
  • eCommerce Managers who understand the impact of product data quality on online sales
  • Data Governance teams who want to track and meet compliance needs

What kind of data is in a PIM?

  • Technical data — specifications, measures, ingredients
  • Usage data — descriptions, how-to, where-used
  • Emotional data — product stories, rich descriptions
  • Media files — images, PDFs, videos
Factsheet download
SkooCloud PIM factsheet

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